Pivot Genetics Branding

Pivot Genetics - Branding

Branding

Scope of work

We partnered with Pivot Genetics, a pioneering company driving the growth of the hemp industry in South Africa. Our branding efforts aimed to reflect their commitment to sustainable agriculture and their innovative approach to hemp cultivation, emphasizing their unique focus on clone-based planting. The result is a brand identity that resonates with investors, partners, and the broader agricultural community.

Visual and typograpy hierarchy

Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Users notice larger elements more easily can convert.